Marketing studies teach you how to boost sales. You know how to discover the consumption habits of your (future) customers and build their loyalty. You become an expert in business awareness and a key player in the commercial organization. Marketing has no more secrets for you… and the job opportunities and prospects are numerous! Discover the particularly attractive field of marketing professions.
Marketing jobs: what are they?
Marketing strategies attached to the sales department, based notably on digital, aim to adapt a product to the expectations of potential customers. This technical tool of the sales functions works to capture consumers in number and to build their loyalty, in particular through a personalized relationship.
Marketing missions
The basis of marketing thinking is knowledge of the commercial context (favorable, very competitive, etc.). Market studies through surveys, polls, interviews or even product test results, allow in particular the following positioning:
- Target Definition
- Product positioning (quality/price)
- Definition of communication actions
- Choice of distribution channel
- Pricing policy (evolution)
Employment and marketing players
Employees have executive profiles, generally with a bac +5. The most valued remain young business school graduates, already operational in commercial strategy. On the basic technical side, marketing managers are imperatively expected to have the following skills:
- Mastery of qualitative and quantitative statistical analysis tools and techniques
- Knowledge of digital marketing techniques
- Professional English proficiency
Sectors of activity
Sales development techniques particularly affect the following sectors of activity:
- Banking and insurance
- E-commerce
- Large-scale distribution (supermarkets)
- New industries and technologies (robotics, etc.)
- Energy
- BTP…
Young graduates also find numerous opportunities in marketing research and consulting agencies, communications agencies, and even survey institutes.
Also Read: Why become an after-school hostess?
Presentation of marketing professions
The professions are traditionally divided into 3 distinct areas:
- Strategic marketing, which carries out market research and analysis.
- Product marketing, which works on the different facets of the product (price, packaging, distribution method, positioning, etc.). It also manages the brand in the form of a name and image.
- Operational marketing, responsible for target loyalty. It sets up a personalized and attractive customer relationship carried by SMS, mailings, websites, or even phone calls…
Marketing strategy professions
Marketing research officer
This is a specialized profession in sales, economics, sociology, and design. Conducting studies based on data, the research officer defines and proposes commercial strategies. On the one hand, he offers the (readable) fruit of his analyses and influences strategic decisions. On the other hand, he creates and leads the monitoring of the commercial strategies in place.
Marketing Manager
The marketing manager defines the company’s commercial strategy. The job is based on market research data, particularly in terms of competition and on knowledge of the usual behaviors of its target.
Media planner
This profession connects companies and agencies selling online and offline advertising space. After analyzing the product (positioning, target, etc.) and before launching the campaign, the media planner creates the plan for the chosen media and their exploitation, which he monitors and analyzes the impact.
Marketing Database Manager
Also called database manager, he is responsible for the organization, management and maintenance of customer data collected by field investigators. In particular, he creates panels on which product policies are based. The database manager is often also a specialist in data mining, i.e. in optimizing customer relationship management through statistical exploration of the database. In this case, this job is very close to direct (operational) marketing.
Product Marketing Jobs
The Marketing Product Manager
He leads the strategy of a product. From the launch to the profitability study, including production monitoring and the advertising approach, his objective remains the development of the turnover generated by this product.
The marketing project manager
Based on market research and competitive intelligence, the profession manages the company’s marketing and sales strategies from design to implementation and monitoring. It also helps define the methods of communication.
The brand manager or brand manager
It builds and develops the brand’s reputation and image through the media ( storytelling ). The brand manager’s job is mainly based on market analysis, the construction of a strategy, and digital action around the product (animation of the website , the product community on social networks, etc.).
Operational marketing professions
The operational marketing manager
He defines and leads the strategy aimed directly at customers and consumers to capture. He intervenes at the level of prices, promotions, loyalty cards, SMS alerts, etc. as well as at that of distribution channels.
The customer relationship manager
Expert in customer behavior, he develops customer volume, satisfaction levels and loyalty. Close to the marketing strategy, the core business remains the monitoring of customer relations by identifying indicators and proposing improvements. His digital alter ego is the project manager – CRM (Customer relationship management) .
